Thursday, April 9, 2015

Cover

I want a very bold cover, one that captures the deep feeling of passion I am trying to convey. Again, I will reference the documentary First Position. This cover is incredible.


Looking at the 25 best music documentaries streaming on Netflix, many of the covers are very interesting, and definitely draw me in. The number one best documentary is Muscle Shoals, a documentary about the town of Muscle Shoals in Alabama and how it changed the face of rock and roll. I like the more graphic style it has, one that may be easier for me to capture.

Another documentary, From Bedrooms to Billions, a documentary about the video game industry in the UK has an even more graphic cover. It's basically pop-art, which captures the cartoon style of video games.

Website, Marketing Approach, Inspiration

I have started creating the website for my documentary. I am keeping in mind the Music Video Project and how in-depth our study of audience/institutions and target audience was. The artistic, more graphic tone of my magazine will carry throughout this documentary, poster, and website, as well. My target audience is artistically-inclined young adults, so I find that a less-typical design should go along with it. A case study I will be referring to is the documentary First PositionThis documentary follows dancers through the Young American Grand Prix, a competition where scouts from world-renowned ballet companies come looking for fresh talent. This documentary is not only beautifully shot, but it captures the pure passion for dance that these kids feel. It was distributed in the US by IFC Films (Sundance Selects), a company known for distributing documentaries and independent films. Because this documentary follows six different dancers from different backgrounds, it was distributed in many different countries, reaching a large audience.

This tongue-and-cheek article lists some essentials for making a successful documentary. Moore says that the topic should be interesting but not preach-y, personal but not too boring. Although his writing is caustic, he does acknowledge the importance of trusting yourself and being passionate about your work. He also stresses the importance of sound over picture. "Let's say you didn't shoot something entirely in focus, you had to shoot it really quickly. The audience doesn't care -- IF the story is strong, AND they can hear it." I was unaware of how crucial sound is, and I'm glad he brought it to my attention. 

"While you are filming a scene for your documentary, are you getting mad at what you are seeing? Are you crying? Are you cracking up so much that you are afraid that the microphone is going to pick it up? If that is happening while you are filming it, then there is a very good chance that's how the audience is going to respond, too. Trust that."

Moore speaks very candidly and passionately from experience, he emphasizes the importance of staying true to the rawness of documentaries and the true emotion that a target audience is looking for. I very much appreciate his advice.

Friday, March 27, 2015

Cover cont.

I've had a few people tell me that the cover line "Shelbie Rassler"  (who is my featured artist for music) is misleading because the cover design is a dancer. I think I will substitute the cover line for a dance story so reader don't get the impression that Shelbie is a dancer.
Also, after looking at the cover with fresh eyes, I realized the left side is much heavier than the right due to the "P" in Passion, the dancer's tutu, and the gradient of the hexagons.  I'm deciding whether to drop the opacity of all of the lower hexagons or decrease actual amount of hexagons.

Wednesday, March 25, 2015

Cover

After hours of working on Illustrator, I finally finished the cover design!


I'm very pleased with the turnout! It continues the hexagonal and minimalistic theme I started with the table of contents. I also decided to include only one cover line, again to keep the simplicity of the layout and to show the significance of the "featured upcoming artist" section. (A section that will be included in every issue)

The photo is of a piece I did about a year ago, copied below. It is one of the works I am most proud of, and I felt it captured my personal passion for art and dance. 

 
Graphite and flower petals.